How to do new media online marketing at low cost?
For enterprises, doing new media marketing can better hear the voice of consumers and understand what they need and what they don't need, which is also a further improvement of the utilization of resources in the whole society. Therefore, the essence of enterprise new media is to focus on the core change and to do a good job as a bridge between enterprises and consumers.
From the perspective of communication, it undertakes the branding and marketing functions of the enterprise. Its rapid dissemination speed enables enterprise information to be delivered to consumers in the shortest possible time. Therefore, it also has the function of corporate news and public relations;
Its timeliness and interactivity make it more convenient for enterprises to manage and collect customer data, and to better undertake the function of enterprise customer service; the communication and feedback between consumers make consumers the best market for enterprises supervisor.
The characteristics of new media marketing are wide spread, fast speed and various forms. Therefore, if a company wants to do new media marketing well, the most important thing is to give customers a better experience, not to avoid it like previous TV commercials. No matter what the main content of enterprise management is, it is necessary to make products into works and life.
Let users feel its use value, and then continuously strengthen the brand impression. The specific operation can proceed from the following four aspects:
1. Accurate account positioning
As the saying goes, not only do you have to lower your head to pull the car, but also learn to look up at the road. At present, the new media numbers of many start-up companies are not operating well. The main reason is that the positioning is confusing, the characteristics are not clear, they cannot concentrate, develop some in-depth expansion topics, cannot attract the interest of readers, and the operational value is very low.
Therefore, enterprises need to locate accounts according to the purpose of operating new media, open some thematic and vertical new media numbers, and plan account personnel in order to continue operating and continue to generate stable income streams.
2. Create content that reflects the functions of the enterprise's products
If the company's product is photography equipment, then create high-definition pictures, high-definition video and other content; if the company's product is a tea set, then create knowledge sharing, life chat and other content; if the company's product is clothing accessories, then create plot videos, story articles, etc. Contents of the work; …
In short, through different forms of expression, the function and use value of enterprise products are displayed, so that users can see the performance of products in life scenarios. Only through these contents can users generate living needs, conduct business transactions with your enterprise, and achieve the purpose of marketing.
3. Innovative operating model
In the new media industry, operating accounts also need to establish an operating model. In addition to the most common mainstream content-driven models, you can also choose technology-driven models, IP models, product models, and service models.
Taking the technology model as an example, we know the groups with the most content in the new media industry. Therefore, when content people meet technical people, they will be at an innate weakness. This is the threshold. It is difficult to choose technology, but it has great advantages. When technology creates a product, the product meets the needs of users, and the entrance to the product is on the WeChat official account, and users will rely on the WeChat official account.
Therefore, users who follow the WeChat official account are not the content of the WeChat official account, but the products provided by the WeChat official account, which are difficult to find or find elsewhere. It will form a transformation.
4. Professional operation team/talents
In addition to the early account positioning, content innovation, content planning and other factors, the later operation management is also the key. Professional operation team/talents are very important for new media marketing. However, for startups, it takes a lot of time, money and energy to build a professional new media operations team.
Therefore, it is recommended to choose a new media operation team or talents who work remotely through flexible employment. Not only can the employment cost be greatly reduced, but also work flexibility can be improved, and even the selection of the best talents across regions can be realized. With more than 10 years of human resources experience, it has attracted 5w+ top new media operators.